Abstract
The rapid advancement of digital media and artificial intelligence (AI) has had a significant
impact on various sectors, including sustainability. In India, which is grappling with
environmental challenges, the integration of digital media and AI offers promising solutions to
promote sustainable development. This paper examines the role of digital media and AI in
promoting sustainability in India, their applications in environmental monitoring, resource
management, public awareness and policy implementation. The challenges and opportunities
associated with using these technologies for sustainable development are also discussed in this
paper.